By Antonio Malara
I have published many posts where I talk about Tod's loafers. However, this time the shoes are just the object to talk about a different idea. In fact, the purpose of this post is to talk about the new backgrounds I bought or rather than backgrounds they are drawing sheets. I don't remember how I got this intuition, probably looking at other photos, but I realized that large cardboard sheets could be ideal for creating impactful images. Being drawing sheets I found many colors and this was in fact my main intent. The idea was to play with the contrast of colors, where the object is totally different from the background, to be able to create an effect where the color attracts attention.
For this first test I wanted to play with the brown of the shoes in contrast with the yellow of the background, I had already done the test with a wooden object and I really liked the result. Moreover, this type of photo stimulates me to always look for new color solutions with the aim of creating images that go beyond the exposure of the object itself. Obviously this is very stimulating from a creative point of view, not simple but this is precisely the reason that pushed me and gave me motivation. This also involves a different way of how to photograph the object trying to make it seem part of a chromatic game, a visual element and not what it really represents.
This idea is not new, they are representations that Andy Warhol was already doing more than 40 years ago, however I have always loved bright colors and the contrast that can arise from them. I believe that even today there is room for imagination and to create new images with the objects we use every day.
Pictures: Antonio Malara